Match Valley — Platform Flow v4

Platform at a Glance

Who comes in, what they do, and how it connects — top to bottom

8

Listing Verticals

5

Actor Types

22

Revenue Streams

80

Platform Screens

4

Build Phases

8 Listing Verticals

Business Sales & Acquisitions

Full or partial business sale

Phase 1

Fractional Sale New

Sell a stake, not the whole business

Phase 1

Franchise Opportunities

New · FOFO · FOCO · Resale

Phase 1

Investment Opportunities

Equity / debt / growth capital

Phase 1

Distribution Opportunities New

Distributorships, dealerships, agencies

Phase 1

Commercial Property

For Sale · For Rent (two sub-types)

Phase 1

Digital Businesses

Websites, apps, ecommerce, SaaS

Phase 4

Other Opportunities New

Co-founder · JV · Licensing · Collaboration

Phase 1

WhatsApp Automation — Runs Across Everything

WhatsApp is the notification backbone of the entire platform. Every actor, every key trigger.

Listing approved/rejected New lead received Draft resume nudge 24h + 72h Expiry warning D0 / D3 / D7 Enquiry confirmed NDA sign prompt Weekly deal match digest Broker commission status Admin broadcast (segmented) Newsletter welcome Deal closed — congrats Referral commission credited

Opportunity Owner — Full Journey

Business owner · Franchisor · Property owner · Investor seeking partners

1

Register

Name + Mobile + Email OTP Verify Choose: Owner / Buyer / Broker

2

Business Profile

Sector City Owner Type

3

Create Listing — Save Draft Anytime

Full listing form: title, description, financials, photos, highlights. Can save and exit at any point. Auto-saved to "Continue Your Listing" in portal.

Auto-save draft WA resume nudge at 24h + 72h

4

Choose Plan + Pay

Basic — ₹2,999 Standard — ₹5,999 Premium — ₹9,999 Enterprise — ₹14,999 Coupon code at checkout

Payment before listing goes live. HDFC payment kit (re-audit required before new site go-live).

5

Admin Review → Listing Goes Live

Basic: 48hr SLA Standard/Premium: 24hr SLA Enterprise: Same day WA: Approved (+ listing link) or Rejected (+ reason)

6

Owner Dashboard — Active State

Lead Inbox Analytics Upgrade Centre Browse Buyer Mandates (active sub only) Valuation Tool Access Referral Code + Dashboard

Mandate browse — titles visible to all. Contact + message CTA gated behind active subscription. Strong renewal lever.

7

Listing Expires — What Happens

Listing is NOT deleted. It becomes unlisted (invisible to public browsers). Owner sees it in portal with "Expired" badge.

Lead count visible ("You have 3 enquiries") Lead details locked until renewal WA nudge Day 0 / Day 3 / Day 7 90 days → Admin can archive

8

Deal Closed

Success fee: 0.5–1% of deal value Closed Deals Archive updated Affiliate commission settled (if referral) WA: Congratulations + review request + referral ask

Listing Protection Options (Seller Chooses)

Standard Listing

No NDA required

Buyer needs verified profile to enquire

Seller name released after owner approves enquiry

Best for: Franchise, property, distribution

Confidential Listing

Seller identity blurred on public listing

Buyer must complete verified profile to unlock details

No NDA form — just profile gate

Best for: Business sales, sensitive exits

NDA-Protected (Premium)

Full identity protection

Buyer digitally signs platform NDA before details revealed

Only on Standard/Premium listing packages

Best for: High-value deals ₹1Cr+

Buyer / Investor — Full Journey

Business buyer · Investor · Franchise seeker · Tenant · Premium Investor (HNI / family office)

1

Register — Free

Name + Mobile + Email OTP Verify

2

Set Up Buyer Profile

Optional at signup, prompted at first enquiry. Completeness score affects enquiry priority.

Full Name Designation (Director / MD / Investor / etc.) Company Name City Budget Range Sectors of Interest

3

Browse Marketplace

8 verticals Filters + Collections Save listings Browser push: New listings in saved categories WA: Weekly matched listing digest

4

Submit Enquiry — Credit-Based

Each enquiry uses credits. Credits purchased in packs (₹499–₹2,999).

Standard listing → profile gate + owner approval Confidential listing → verified profile + identity unlock NDA listing → digital NDA sign (premium sellers only) WA: Enquiry confirmed + what happens next

5

Track Enquiry Status

Enquiry dashboard WA: "Owner has responded" alert NDA status tracking

6

Upgrade to Premium Investor (Optional)

Phase 3

Paid subscription unlocks a completely different experience — curated private deal flow, not open browse.

₹999–₹2,999/month (or AUD) Investment mandate setup Curated deal digest — private matched deals Private/unlisted deals not on public browse Deal Room — secure document sharing post-NDA Publish a Buyer Mandate (visible to all owners) Priority placement in seller's lead inbox Advisory team access WA: Priority deal alerts

Standard Buyer = free, credit-based enquiries, open browse. Premium Investor = paid, curated, private deal flow. Completely different experience.

Newsletter Subscription — Email Authenticity

Double Opt-In

User subscribes → confirmation email sent

Must click confirm link to activate

Unconfirmed emails not added to list

Domain MX Check

Email domain validated at signup

Disposable email domains blocklisted

Invalid domains rejected instantly

WA-First Option

Offer WA subscription as alternative to email

Mobile OTP already verified on registration

Eliminates fake email problem entirely

Broker — Accreditation & Commission Flow

Business brokers · Intermediaries · Agents. Separate registration from owner/buyer.

1

Broker Application

GST / Business Registration RERA number (if applicable) 2 Reference Deals ID Proof

2

Admin Review — 72hr SLA

Approved → Badge + Directory listing Rejected → Reason sent via WA WA: Application status update

3

Pay Accreditation Fee

₹4,999/year — Standard Broker ₹9,999/year — Premium Broker (higher commission tier)

4

Accredited — Active Broker Benefits

"MV Accredited Broker" badge Profile in Find Brokers directory Unique broker code attached to all sourced listings Higher affiliate referral commission tier Admin broadcast opt-in for new mandates

5

Commission Tracking — When Deal Closes

Broker code attached to listing → Admin marks deal closed → Commission calculated (default 1–2% of deal value) → Admin approves → Bank transfer initiated.

Broker ledger: Pending / Approved / Paid WA: Commission status on each change Auto-payout → Future Phase (manual in Ph1–2)

Affiliate Commission vs Deal Commission — Two Different Things

Affiliate Commission (Referral)

Every user (owner, buyer, broker) gets a unique referral code

Referred person signs up using code + completes a paid action

Referrer earns: cash credit or discount on platform

Tracked: referral code → attribution → reward ledger

Broker tier: higher commission than standard users

WA share button for referral link on every portal page

Deal Commission (Brokerage + Success Fee)

Triggered only when a deal actually closes on the platform

Platform success fee: 0.5–1% of deal value (from seller)

Broker brokerage: 1–2% of deal value (if broker involved)

Separate from affiliate — different ledger in admin

Admin manages both: Referral Ledger + Brokerage Ledger

Admin / Ops — Platform Control Centre

Internal team. Full platform oversight, listing quality, lead management, revenue tracking, communications.

Listing Management

Review queue: Basic 48hr · Standard/Premium 24hr · Enterprise same day

Full CRUD: Publish · Edit any field · Unpublish/Suspend · Delete (with audit log)

All admin actions logged with timestamp + admin ID

Owner gets WA alert when admin edits or suspends their listing

Re-categorise any listing to correct vertical

Mark deal as "Closed" → triggers success fee + archive

Broadcast Tool

Select a segment: All owners · All buyers · Sector-specific buyers · Expired listing owners · Premium subscribers · etc.

Send via: WhatsApp (template) · Email · Browser push

Use cases: New feature · Event invite · "New listings in your sector" · Renewal offer

Replaces telecaller team for mass outreach

Commission Management

Affiliate Ledger: Referral code tracking · Attribution · Reward approval

Brokerage Ledger: Deal close → commission calc → admin approve → bank transfer

Two separate ledger views — never mixed

Auto-payout → deferred to future phase

Valuation Report Delivery

Tier 2 (₹1,499): Auto-generated PDF → admin review before delivery → 48hr SLA

Tier 3 (₹9,999+): Admin assigns advisor → advisor calls, writes report → admin delivers

Revenue dashboard: track all 22 streams

User management: owners, buyers, brokers, premium investors

Valuation Tool — 3 Tiers

Tier 1 — Free Estimator

No sign-in required

Name + mobile captured at Step 1 (even on abandon)

Inputs: sector, turnover, city, age, assets

Output: ₹X–₹Y valuation range with sector multiple explanation

Lead goes to admin CRM instantly

WA 24hr: "Your range is ready — get the full report"

Tier 2 — Paid Report (₹1,499)

Full PDF report

Comparable closed deals from MV archive

City benchmark · Risk score · Recommended listing price

Ideal buyer profile match

Auto-generated by platform + advisor review

48hr delivery SLA

Tier 3 — Advisor-Led (₹9,999+)

1:1 call with assigned advisor

Detailed written report

Deal readiness scorecard

Fee offsets deal commission if owner lists

Admin assigns advisor from the team

Resource Hub

Free Resources (Email/WA Gate)

Business Sale Checklist

Franchise Evaluation Checklist

Due Diligence Checklist

NDA Template · LOI Template

Business Valuation Worksheet

Paid Customised (₹499–₹2,499)

Sector-specific due diligence (F&B / Retail / IT)

Customised SPA draft for specific deal type

Deal readiness scorecard with advisor notes

Advisor Consultation (₹2,999)

Upsell CTA on resource download page

60-min 1:1 consultation with advisor

Specific to buyer's or seller's deal

Booked directly from Resource Hub

Deferred to Future Phase

Automation Deferred

Broker revenue share auto-payout on deal close

NBFC share automation

Escrow integration (RazorpayX) — Digital vertical

International corridor full build (AU · GCC · UK · USA)

Digital Businesses vertical (Phase 4)

HDFC Payment Kit — Action Required

HDFC approval is site-specific — new site = re-audit required

Initiate re-audit 4 weeks before new site go-live

Keep existing payment kit active on current site during transition

Ensure new site has: registration, refund policy, pricing, T&Cs, same MCC code

All Features & Revenue Streams

Complete reference — every feature, every revenue stream, every phase

Key Platform Decisions — v4

Onboarding sequence?

Listing details first → payment last. Draft saves at any step.

Expired listing behaviour?

Listing retained (unlisted). Lead count visible. Details locked. WA D0/D3/D7.

NDA — for everyone?

No. 3 tiers: Standard (profile gate) · Confidential (blurred) · NDA (premium upgrade only).

Buyer mandate browse?

Active listing subscribers only. Titles visible. Contact gated.

Buyer vs Premium Buyer?

Standard = free, credit-based, open browse. Premium = paid, curated private deals, Deal Room.

Broker commission automation?

Manual in Ph1–2. Auto-payout deferred to future phase.

Affiliate vs deal commission?

Affiliate = referral code reward. Deal = success fee + brokerage. Separate admin ledgers.

Admin broadcast tool?

Segmented mass comms via WA + Email + Push. Core re-engagement tool.

Newsletter — fake emails?

Double opt-in + MX domain check + disposable email blocklist + WA-first option.

HDFC payment kit?

Re-audit mandatory on new site. Initiate 4 weeks before go-live.

22 Revenue Streams — By Tier

Tier 1 — Day 1

Basic Listing

₹2,999 / 30 days

Tier 1 — Day 1

Standard Listing

₹5,999 / 60 days

Tier 1 — Day 1

Premium Listing

₹9,999 / 90 days

Tier 1 — Day 1

Enterprise Listing

₹14,999 / 180 days

Tier 1 — Day 1

Listing Upgrades

Boost · Badge · Featured

Tier 1 — Day 1

Buyer Credits

₹499–₹2,999 / pack

Tier 2 — Month 3

Valuation Report

₹1,499 (auto PDF)

Tier 2 — Month 3

Advisor Valuation

₹9,999+

Tier 2 — Month 3

Resource Hub Paid

₹499–₹2,499

Tier 2 — Month 3

Advisor Consultation

₹2,999 / session

Tier 2 — Month 3

Buyer Mandate Listing

₹4,999 / mandate

Tier 2 — Month 3

Broker Accreditation

₹4,999–₹9,999 / yr

Tier 2 — Month 3

Homepage Banners

₹3,000–₹8,000 / mo

Tier 2 — Month 3

Photo / Video Enhance

₹1,999–₹4,999

Tier 2 — Month 3

Events (Tickets / Sponsor)

Per event

Tier 2 — Month 3

Find Advisors Listing

Advisor profile fee

Tier 3 — Year 1

Premium Investor Sub

₹999–₹2,999 / mo

Tier 3 — Year 1

Advisory / Brokerage Fee

1–3% of deal

Tier 3 — Year 1

Platform Success Fee

0.5–1% of deal

Tier 3 — Year 1

Market Intelligence Reports

₹4,999–₹14,999

Tier 3 — Year 1

Legal Templates (SPA/LOI)

₹4,999–₹9,999

Tier 4 — Year 2+

Acquisition Finance Referral

NBFC partner % fee

Complete Feature Reference

Feature	How It Works	Phase
Free Valuation Estimator	Lead capture at Step 1 → range output → WA follow-up → upsell to paid report	Ph1
Valuation Paid Report	₹1,499 PDF: comps, benchmarks, risk score, rec. price. Admin + advisor review. 48hr.	Ph2
Advisor-Led Valuation	₹9,999+ · 1:1 call + written report + deal readiness scorecard	Ph2
Listing — Draft Save	Auto-saves at any step. WA resume nudge at 24h + 72h.	Ph1
Listing Protection Tiers	Standard (profile gate) · Confidential (blurred) · NDA (premium upgrade, ₹1Cr+ deals)	Ph1
Expired Listing	Unlisted (not deleted). Lead count shown. Contact locked. WA D0/D3/D7. 90-day archive.	Ph1
Admin Full CRUD	Publish · Edit · Unpublish · Delete. All logged. Owner WA alert on edit/suspend.	Ph1
Buyer Mandate Browse	Titles visible to all owners. Contact + message gated behind active subscription.	Ph2
Buyer Profile	Name · Designation · Company · Budget · Sectors. Completeness score affects enquiry priority.	Ph1
Buyer Enquiry Credits	Credit packs ₹499–₹2,999. Each enquiry uses credits. Profile completeness = priority.	Ph1
Premium Investor Account	₹999–₹2,999/mo. Curated deals · Deal Room · Buyer Mandate · Private listings · Advisory.	Ph3
Deal Room	Secure doc sharing post-NDA. P&L, leases, cap table. Multi-user.	Ph3
Broker Accreditation	Application → 72hr admin review → badge + directory. Annual fee ₹4,999–₹9,999.	Ph2
Broker Commission Ledger	Broker code → deal close → admin calculates 1–2% → approve → bank transfer. WA status.	Ph2
Affiliate Referral Program	Unique code per user. Reward on referred user's paid action. Broker = higher tier.	Ph2
Coupon / Offer System	Admin-created codes: % or flat discount. Time-limited. Affiliate-linked. Applied at checkout.	Ph2
Admin Broadcast Tool	Segmented mass comms: WA + Email + Browser Push. Replaces telecaller outreach.	Ph2
Browser Push Notifications	FCM. Opt-in. New listing/event/blog in saved categories. Admin manual broadcast.	Ph2
Blog + Newsletter	SEO content. Double opt-in + MX check + disposable blocklist. WA-first alternative.	Ph1
Events Page	Webinars · Investor meets · Expos. Free + paid tickets. Sponsor slots. WA reminder 24hr before.	Ph2
Find Advisors	Directory: Legal · Financial · Tax · M&A · Consultants. Paid advisor profiles.	Ph2
Resource Hub	Free (email-gated) templates + Paid customised (₹499–₹2,499) + Advisor upsell ₹2,999.	Ph2
Closed Deals Archive	Public record: deal value, category, city. Social proof + SEO engine.	Ph1
Collections Browse	"Under ₹25L" · "NRI-Friendly" · "Exit-Ready" · Intent-based discovery bundles.	Ph1
Miscellaneous / 8th Vertical	"Other Opportunities": Co-founder, JV, licensing, collaboration. Secondary in nav.	Ph1
Market Intelligence Reports	India Business Opportunity Index — sector volumes, avg prices, city activity.	Ph3
HDFC Payment Kit	Re-audit mandatory on new site. Initiate 4 weeks before go-live. Current kit stays active.	Action
India–AU Corridor	Strategic positioning Day 1. Full implementation Phase 3–4. GCC/UK/USA = future phase.	Ph3+
Broker Auto-Payout	Deferred. Manual ledger + admin approval in Ph1–2.	Future